Monday, January 25, 2010

The Children's Club


The children's market is an important segment within the retail industry. Although many kids lack buying power, they do have a say in what they want to wear. According to Cotton Incorporated's Lifestyle Monitor, "56% of 13-15 year old selects all or most of their own clothing, as do 30% of aged 10-12 and 15% of age 6-9". It is no surprise that the children's industry is a multi billion dollar business, and for spring/summer 2010 major companies from around the world showcase their line of accessories, clothing, shoes, and other goods to potential buyers at The Children's Club. The Children's Club is a trade fair convention held at the Jacob Javits Convention Center in New York City for three days. Here are a few companies that stood out amongst the exhibitors.

KidCuteTure a (mother daughter business) with their contemporary line of children clothing is changing kids fashion by offering one of a kind pieces that is elegant, comfortable, and easy to wear. Simple shapes such as squares, rectangles, and circles were beautifully cut and draped to flow with the body. Rich candy colors of blue, yellow, and purple were set against black and grey, which made the colors pop. KidCuteTure offers uniquely styled pieces with a European flare. To fine out more about KidCuteTure visit their website at http://www.kidcuteture.com/.

Andrea’s Beau is a company that has a unique collection of hair accessories for women and children. Each product is carefully handmade in America, with the finest quality fabrics and trims, from around the world. Each piece has an ethereal beauty only found in storybooks. Beautiful silk flowers, exotic ribbons, and beading, add to the rich quality and elegance of the products. The looks are perfect for day and evening. The company also offers a bridal collection of hair accessories that will make mothers and daughters feel like a princess. Andrea’s Beau can be found in department stores such as Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman and Nordstrom. You can also shop the company website at http://www.andreasbeau.com/.

Dolce Vita is a chic, fashion forward company specializing in women’s footwear, and contemporary clothing. However, the company also has a new kid’s line of footwear called Dolce Vita Kids. The kid’s footwear is some what similar to the women’s collection, but more refined for the children’s market. For spring summer 2010, lush colors like turquoise, pink, yellow, gold and black complimented the style of each shoe. Hot trend like studs, and zippers made the shoes hip and trendy. Dolce Vita Kids are perfect for pre – teen and up. You can shop dolce vita at http://www.shopdolcevita.com/ or visit the store at 149 Ludlow Street, New York, NY 10002.

Appaman is a unique company of kid’s street wear. Founded by head designer Harold Husum, the company was named after his childhood companion Appaman (a corduroy ape) in which he spent many wonderful and unforgettable moments with. Since its start in 2003, Appaman strive to bring adventure and fun into each collection, for kids to enjoy everywhere. With their bright colors, graphic prints, and urban street fashion, Appaman is becoming a fundamental part of the children’s market. The company has also attracted celebrity clients like Angelina Jolie and Brad Pitt, Sarah Jessica Parker and Matthew Broderick, Gwen Stefani and Gavin Rossdale, to name a few. The clothes are very stylish and undeniable cool. To find out more information about Appaman and to shop, visit their website at http://www.appaman.com/.

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