The pet product and service industry has exploded over the years and has become a multi-billion dollar business; and it's no surprise as pet lovers pamper, travel, groom and splurge on their beloved animals that have become such a significant member of the family unit . One particular sector of this growing market is fashion. Pet fashion has become an integrated part of the global fashion industry; and pet fashion designers are growing and becoming popular in the pet world. Even well know fashion companies such as Ralph Lauren has extended their product line to include classic dog polo, and the sporty puffer vest, to name a few. This being said, I was invited to my 1st dog fashion show at the Fashion Institute of Technology. There, each student of the Pet Product Design and Marketing Professional Development Certificate Program out did themselves as each designer show case their final work.
However, the pooches stole the show as one by one they came out in everything from a black velvet cape with pearl necklace, to bright yellow raincoats, a peacock feather leash, knitted sweaters, feather trim hats, and lace and tool evening wear. This is the third annual canine fashion show held at the school, and the Amphitheater was packed with family, friends, celebrities and industry professionals. Among them were Mario Difante, executive director of pet fashion week NY, Fern Mallis, Creator of New York Fashion Week, and vice president of IMG Fashion, and Sonja Morgan from the Real House Wife of New York. Guest DJ was Lenny Emery. The dogs featured in the show was from Posh Pet Rescue and all are up for adoption. After the show the pets took their finnal bow at the media backdrop as photographers flashed away.
No comments:
Post a Comment