Monday, May 30, 2011

Shehnaai Couture celebrates their new fifth avenue studio!


The results are just dazzling when you combine fine Indian designs with a bit of a western twist. It creates a fusion that Shehnaai Couture knows far too much about. Now with a team of nine designers who come together to make these couture pieces, it was time to launch a brand new location and fifth avenue was the key location.

What is so unique about Shehnaai Couture is that they have a ready to wear format for those who wish to choose out of a ready done look book or you can also get creative and have a custom made item of your choice.

The show room at the new location was quickly transformed into a celebration, with great music, beautiful dresses,saris and even live mannequins sporting floral head pieces in traditional Indian style. Some of the main collections include Sabyasachi, Vikram Phadnis, Abhi Singh, Saa & She, Sapana Amin and many more. It's interesting to note that this entire concept of having a multi brand platform for Indian designers was created by Shirin and Sanjeev Vinayak. Shirin said during her interview 'It has been a very well received challenge so far and it just keeps getting better'.

About Shehnaai Couture

Shehnaai Couture houses the latest collections from a hand selected mix of established and up and coming designers. Each of Shehnaai Couture have a great presence in India. Along with formal wear, Shehnaai also specializes in wedding collections for both men and women. From saris, suits, lehngas and Kurtas. For soon to be brides, a two hours consultation is available to get an overview of styles and to get a feel for the bride and groom's personality and style. Additionally Shehnaai Couture also carries a selection of evening bags, jewelry and accessories to complete each look.

To view the styles and look books visit www.shehnaaiUSA.com / info@shehnaiiUSA.com To book an appointment call 212 684 3161

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