Brands are Key at RMS April 13 Meeting

Even without the brand name emblazoned on the T-shirt shown above, most Americans would be hard pressed not to recognize the artwork as Ed Hardy’s. Clothing and sportswear suppliers are well aware that brand recognition helps sell their products – worldwide. The suppliers often turn to research consultancy companies such as Brand Keys to determine whether their brand is valued by consumers and to find out how to increase their brand equity.Dr. Robert Passikoff, founder and president of Brand Keys, will talk about just that at the upcoming Retail Marketing Society (RMS) luncheon meeting Tuesday, April 13, in New York.

Passikoff will present the results of Brand Key’s annual Fashion Brands Index, a national survey of 7,000 consumers. The index measures whether brands have become more or less important in the purchase of fashion; and which brands have become more important to them. The index also shows just how much consumers engage with brands, including some of the leading brands identified in this year's survey.

RMS’s monthly luncheon meetings are open to the public, as well as to RMS members. Past meeting topics have included: "Strategizing Definitive New Marketing Techniques to Motivate Consumers,” "Changing Places: The Evolution of Retail and Wholesale Business Models,” and “The New Retail.” For more information on RMS and how to attend the April 13 meeting or future meetings, follow this link: http://www.retailmarketingsociety.org/